Executive: We recently ran a set of advertisements in the print version of a tra

Executive: We recently ran a set of advertisements in the print version of a travel magazine and on that magazine‚Äôs website. We were unable to get any direct information about consumer response to the print ads. However, we found that consumer response to the ads on the website was much more limited than is typical… Continue reading Executive: We recently ran a set of advertisements in the print version of a tra