Students will conduct an analysis on the competition of a locally-owned, small b

Students will conduct an analysis on the competition of a locally-owned, small business, (it can be located anywhere) and develop a segmentation, targeting, and positioning approach for it. Meets All CriteriaMeets Most CriteriaMeets Some CriteriaNot AddressedCompetitor Analysis and STP Strategies are thorough and accurate.10 points.75% of the terms are correctly used and/or there is missing information.7 points.50% of the terms are used correctly and/or there is significant missing information.5 points.There is limited content.0 points. Zero capitalization, punctuation, formatting, or spelling errors. 5 points.There is at least one capitalization, punctuation, formatting, and/or spelling error. 3 points.There are at least three capitalization, punctuation, formatting, and/or spelling errors. 1 point. There are five or more capitalization, punctuation, formatting, and/or spelling errors. 0 points. There is research to support the ideas presented.5 points.75% of the work is supported with research. 3 points. Approximately half of it is supported with research.1 point. There is no supporting research.0 points.
Requirements: No words length requirement but please just make sure to make a very good and complete work

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